Earth Baby, founded by Florence Nacino, is passionate about developing clean, effective products for children—and is spreading the word about its clean formulas. 

Nacino’s experience included working as a formulation researcher, chemist, and regulatory specialist for multiple leading worldwide brands before launching Earth Baby in 2007.

Earth Baby uses certified organic fruit and vegetable-based ingredients—not chemical fillers or synthetics. 

The brand’s standards include:

• Using certified organic and natural ingredients whenever possible
• Sourcing ingredients that are made in the USA
• Staying formulated Safe + Friendly in California
• Using clinical testing to ensure that products are non-toxic, hypoallergenic, non-irritating, and free of a host of nasties, including parabens, sulfates, mineral oil, and synthetic fragrances.

The brand’s revolutionary Oleosphere technology utilizes oleosomes, tiny bubbles that store safflower seed oil and vitamin E and that protect ingredients and guard against harmful UV rays.

Oleosphere technology enables Earth Baby products to work as a moisturizer, emulsifier, and emollient at the same time — all while remaining respectfully clean and organic.

Earth Baby’s Bath Essential Kit is shown.